Six Lenses The Locus Research blog about creatvity, design, product development and innovation.

Blog

Robin Lyttle

As a first time attendee to SemiPermanent my only expectation was to see some great artists making a living out of doing what they love. And some good artworks, designs, creations. And good coffee.

They didn't disappoint.

DAY 1

Read more
How Innovation Works - A Fieldays Resource
Timothy Allan

As a part of our contribution to the Fieldays Innovations and for use in the LAB, we created a resource under the broad title of 'How Innovation Works' and the resource focussed specifically on generating insight through research. 

Read more
The Drivers of Value Creation
Sean McElroy

Sean has worked with Locus Research both as a client and a collaborator. We have always appreciated his crystalline advice and thinking from a business perspective. So we asked him to write about it. Hope you enjoy.

The question, in various forms, that troubles the owners of most New Zealand businesses every day: What drives business performance?

Read more
Professor David Hughes
Robin Lyttle

Ever feel that you're spending too much on groceries? Well you might be right. According to David Hughes, Emeritus Professor of Food Marketing at Imperial College in London, Kiwis are the fifth biggest spenders on groceries per household.

Read more
The mobile app in use.
Simon Crane

Could the next generation CAD tool already be here? Autodesk’s latest addition to its modelling tool line up may just be the answer.

Fusion 360 is part of Autodesk’s 360 programme, a completely cloud-based platform with a huge range of design, collaboration, and analysis tools. 

Read more
Timothy Allan

Over the course of 20 years using a myriad of tools to develop products, the toolset has not structurally changed since the mainstreaming of parametric modelling in the 90's. It has also not really changed that much on the other side with illustrative and image editing tools.

Read more
Robin Lyttle

It’s hard to believe that the time has come again to launch the next year of the Young Innovator Awards – but perhaps that’s because we just finished off an internship with Harry Dobbs, winner of the 2013 Internship Award for his Gutta Cone invention.

Read more
Kat Sutherland

People with young children will know the perils of ice cream in a cone. Oh so delicious, but oh so sticky and messy. Not any more thanks to young Harry Dobbs, the 2013 YIA Internship Award winner, who spent a couple of weeks with the Locus Research and Woods Creative teams in early January working on his ideas to revolutionise the humble ice cream cone, which when you think about it, hasn't changed much for the last 40 years.

Read more
Paul Symes of Balex Marine & Jono Jones of Locus Research
Kat Sutherland

We are working with Balex Marine, helping them develop their Hydraulic Powered Automatic Boat Loader that automates the launch and retrieval of your trailer boat. The Automatic Boat Loader provides the ultimate launch and retrieve experience.

Read more
Robin Lyttle

To be a good designer you have to be a good problem solver. We couldn’t agree more on this point from Jesse Keith, New Zealand turned Singapore designer, who spoke at our latest Inspiration Session. As Owner/Design Director of Vivid Origin Ltd, Jesse themed his session: Global Designs Start from Humble Beginnings.

Read more