Six Lenses The Locus Research blog about creatvity, design, product development and innovation.

May 2015

/ May 15 2015
Many people try to avoid Messiness. Some try to solve it, and others try to get rid of it completely. But what Usman Haque will tell you, is that messiness is essential. It’s the life blood of every city and it creates the very fabric that supports a cities culture, diversity and familiarity. Read more
/ May 15 2015
Stories, contrast and props. These three memory hooks can turn dreary and un-connectable sales pitches in to pitches that work, according to Mark Robotham of Brand Developers Limited (BDL). Read more