Six Lenses The Locus Research blog about creatvity, design, product development and innovation.

November 2013

/ November 7 2013
Like any activity within your business your product development and innovation activity should deliver on your strategy, goals, aspirations, and plans. To do this it is important that it is structured in a proactive way and where possible is not just reactive to external conditions. Read more
/ November 7 2013
If I took one theme away from China it would be scale: the vast landmass, the thirst for construction, the booming economy. Look at China today and realise this is a nation where 30 million people died from starvation during the conversion to a Communist State between 1958 and 1961 (and unofficial estimates up to 45 million). In the last 30 years, the cities have exploded with rapid urbanisation as almost half a billion Chinese have migrated from the countryside. Read more
/ November 4 2013
BOOM! What a gig. October 22nd and 23rd I was privileged to attend this year’s Better by Design (BBD) CEO Summit at Villa Maria Auckland, themed Disrupt by Design. For those of you that attended I hope you are still buzzing like me.    To Melissa, Nicola, Lisa, and the BBD team that were responsible for the event – take a bow! You know you are in for a pretty good time when things start arriving in the post weeks out from the event. Read more
/ November 1 2013
It was a beautiful sunny morning to talk social media at the Air New Zealand E.A.T Breakfast hosted by ExportNZ Bay of Plenty. Four professionals spoke on social media, and although they all claimed they were not ‘experts’ in social media, they all shared some vital insights to how they use various channels alongside their marketing strategies. Read more