Six Lenses The Locus Research blog about creatvity, design, product development and innovation.

Design Research

CES 2017
/ January 18 2017
Every year a slice of Las Vegas turns into a geek central -- a gadget infused and consumer electronic frenzy. It is the biggest trade show of its kind and the place for all big, and small, consumer... Read more
/ February 23 2015
Caroline tracks the journey from a dying IPhone to a gleaming teal Sony Experia Z3 Compact.   After trying to keep my iPhone 4s alive for as long as I could it was time for the inevitable; a new... Read more
/ December 1 2014
Research is the primary risk management tool you have in product development. It is also the biggest driver of insight and breakthrough ideas. The challenge many people face is doing it in a way that... Read more
/ November 5 2014
I was a little upset when I first noticed the small accumulation of scone dough, butter and jam on my Audio Technica M50 headphones. There’s something about the plastering of varying food condiments... Read more
Professor David Hughes
/ May 8 2014
Ever feel that you're spending too much on groceries? Well you might be right. According to David Hughes, Emeritus Professor of Food Marketing at Imperial College in London, Kiwis are the fifth... Read more
Paul Symes of Balex Marine & Jono Jones of Locus Research
/ February 14 2014
We are working with Balex Marine, helping them develop their Hydraulic Powered Automatic Boat Loader that automates the launch and retrieval of your trailer boat. The Automatic Boat Loader ... Read more
/ January 8 2014
To be a good designer you have to be a good problem solver. We couldn’t agree more on this point from Jesse Keith, New Zealand turned Singapore designer, who spoke at our latest Inspiration Session.... Read more
/ November 4 2013
BOOM! What a gig. October 22nd and 23rd I was privileged to attend this year’s Better by Design (BBD) CEO Summit at Villa Maria Auckland, themed Disrupt by Design. For those of you that attended I... Read more
Work at the Intersection
/ August 15 2013
On the 8th August I had the privilege to participate in judging the Young Innovator Awards (YIA) and then speak at the YIA Innovation Forum on the 9th August in Tauranga. Well, what an event, an... Read more
/ April 23 2013
During a trip to the US Med Tech conference Advamed last October, Timothy Allan heard the US Food and Drug Administration (FDA) and Centre for Devices and Radiological Health (CRDH) discuss... Read more