Six Lenses The Locus Research blog about creatvity, design, product development and innovation.
Workshops
/ March 8 2013
I went along to a superb session last night on Design Law run by The Designers Institute in Tauranga. If you are a freelance creative/designer/developer/product manager or you are into UX, service... Read more
/ November 16 2012
The year 2012 marks ten years since Locus Research was formed. We have enjoyed a diverse range of projects and learned a lot from the challenges, successes, and failures over the decade, whilst... Read more
/ August 16 2012
We were fortunate enough to both help in creating, and attending the recent Kiwinet Investor Engagement workshop which Chairman of Plant and Food, Michael Ahie presented at. Michael presented as a... Read more
/ August 1 2012
About 80 keen local business people from around the Bay of Plenty braved an early morning start on Friday 27 July to hear Mark Pennington talk about the importance of design and innovation in... Read more
/ July 6 2012
Yesterday I attended a workshop run by Rob Adams on Market validation which was about how to go about validating market opportunities for new products and services.
Rob is strategic consultant and... Read more
/ August 4 2011
There are three critical problems that confront anyone trying to undertake a product development. This presentation investigates how to identify a winning product, what are the ingredients of success... Read more
/ July 4 2011
Today I attended the MD&M East Conference programme which included presentations on the FDA 510(k) process by Marjorie Shulman and Semih Oktay, a presentation of product development by Carrolyn... Read more
/ July 20 2010
Aided by an exemplary breakfast at the Downtown Quay West bistro, those who got up early enough to catch Dan Szuc's talk on Selling UX were well rewarded. His engaging and insightful presentation... Read more
/ July 19 2010
“If you’re not part of the problem, you can’t be part of the solution”. Beginning with that quote from a friend of Adam Kane, Nathan Shedroff led a fast-paced and wide ranging talk on... Read more
/ November 5 2009
There is no pitch for sustainability from Peter Salmon or any of his team when you attend a Next Plays session.If you are uncertain that being more sustainable is beneficial then you need to do your... Read more
