Let My People Go Surfing by Patagonia founder Yvon Chouinard is a classic.

This book is a classic, It is both inspiring and interesting to read. It tracks the life and times of the Founder of Patagonia, Yvon Chouinard. An interesting times these were. Turns out Yvon was an early climber on the big walls of Yosemite, which demand respect and an early innovator with climbing equipment.

The key attribute I enjoy about this approach is the transparency and clarity of communication. Many companies are afraid to talk about their environmental problems in the public domain, whereas Patagonia have taken a deep breath and done it anyway. In the process establishing a true leadership position within the outdoor clothing arena.

Their approach has also been rigorous and does provide some insight into how to take environmentalism seriously.

Without giving too much away, there is a lot to aspire to in the book. It is clothed in a laid back style that makes it easy and enjoyable to read. It also covers off some business management ideas and illustrates that innovators also don't always succeed.