November 2014
The paradox: We pay our sales people to deliver sales; in doing so, reports from the field such as 'the prospect didn't like this' or 'if it had that they would buy' are quickly labelled as excuses for not winning business. At the same time we ask our product development teams to go into market to better understand the customer in order to deliver better products and services and improve the customer experience. Aren't these two closely aligned?
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This article is reproduced from the Bay of Plenty Times by David Porter.
Timothy Allan has turned a childhood love of drawing and painting into one of New Zealand's most successful industrial research and design firms.
Tauranga-headquartered Locus Research and Design, founded 12 years ago, advises companies and entrepreneurs on how to take ideas from concept through to commercialised products. Read more
