Coast and Locus Research have collaborated to create two stunning spaces for the Louis Vuitton Pacific Series. The two spaces have been designed around a new collection of furniture which locus has been working on with Coast. One space is specifically a relaxation area for the sailors; the other, a VIP room for entertaining guests and a place for events to be held that overlooks the viaduct harbour.
The team at Locus worked with Alex Webster, the founder of Coast, to create a compelling design proposal that excited the LV team. The concept sought to create a coastal environment that aligned with the ‘Simple Elegance’ that embodies the Louis Vuitton brand.
The LV team bought into the whole idea, causing wheels to start spinning in November to ensure all of the elements came together.
Decking elements called for a sophisticated product, Verda New Zealand immediately sprang to mind. The Locus team have done a lot of work with R&D manager John Gifford over the years and their high quality materials were an obvious fit. The decks perform a critical role in defining the space and creating islands on which the furniture would be presented in settings.
To create a sense of space in the 7.5 metre stud of the sailor’s lounge, Pollen Aerial planters were chosen. These unique products designed by Adam Ellis bring the outside in with a stylistic take on the role of plants in our environment. We will soon be sporting some of these beauties in the studio.
To add to the division of space, a series of small freestanding sails and two large format sails were created by Andy Pilcher’s team at Doyle Sailmakers. These elements create a sense of elegance in the VIP room and a sense of drama in the sailor’s lounge on the ground floor.
Bruno Troublé, Louis Vuitton's organiser and spokesperson for the series explains:
“We are excited about the series and being back in Auckland racing. The event will bring fun and glamour to the city in a time of lackluster news. As a keen supporter and admirer of New Zealand design I am particularly delighted to be able to provide guests and sailors with such a stunning hospitality area”.
