We’re getting closer to winter, and that means Fieldays is coming. Though the Hamilton site has yet to transform into the massive event as we know it, things are heating up in Mystery Creek.
As a part of our support of Fieldays Innovations, we’re presenting in an exclusive and dedicated series of Innovations Workshops, designed to give you that extra edge when it comes to developing your product.
This series will provide invaluable opportunities to hear from the experts, knowledge-share and network.
The series is made up of four workshops, held from 12 April – 3 May at Mystery Creek HQ. Spaces for these workshops are limited and registration is essential. Drinks and nibbles will be provided.
Tompkins Wake, Origin IP and Locus Research (Timothy Allan)
Make IP work for your business in the real world without breaking the bank. Join experienced IP Specialists from Origin, Tompkins Wake and product-development company Locus Research and learn how to identify the intellectual property inherent in your business and how to secure these rights from competitors. Navigate the minefield of patents, trademarks, design rights and copyrights with the assistance of our professionals to take the first step in locking down an intellectual property strategy.
Time: 4-6pm
Date: 12 April 2016
Register here
Locus Research (Daniel Faris) and Gallagher Group
Customer insights are important to any new innovation. If you know your customer, you are better placed to meet their needs. This leads to satisfied customers and increases your chances of getting it right the first time. This workshop will discuss techniques for gathering customer insights and examples of how these techniques have been used in product development.
Time: 4-6pm
Date: 19 April 2016
Register here
Crowe Horwath, Enterprise Angels and Locus Research (Tracey Swinehart)
Capital-raising is probably the single most important and most stressful hurdle to establishing a successful business. Experts from Crowe Horwath, Enterprise Angels, and Locus Research will help you navigate the investment landscape, tell you what to expect from the process and give some real-world insight into what investors are actually looking for.
Time: 4-6pm
Date: 26 April 2016
Register here
GEA, Frontside and Locus Research (Caroline Noordijk)
Sales and marketing are not the same thing, but they are a lot more effective when they work well together. Getting the basics right is critical for any successful product and the planning for each is essential. Want to drive actual business results through content marketing, from concept to delivery. Specialists from GEA, Frontside, and Locus Research will explain the importance of listening to your customers, having a flexible plan, and growing your brand along the way.
Time: 4-6pm
Date: 3 May 2016
Register here
