Developing innovative new products and services is critical to driving your company’s revenue growth and increasing competitive advantage. But product development is often a high risk exercise, so how do you maximise your chances for success and develop world class products that really connect with your customers?

This seminar covers three key topics:

• Develop products that people want - The power of research and design thinking to identify new insights, ideas and opportunities
• Contractual considerations – Structuring commercial relationships and associated agreements to suit your needs
• Develop products that will perform – Use of engineering design, analysis expertise and tools to help design and optimise your product

Brought to you by Timothy Allan (Locus Research), Kylie van Heerden (Sharp Tudhope Lawyers) and Jonathan Prince (Motovated Design & Analysis).

Entrepreneurs, business owners, investors, senior managers, designers & engineers looking to:

• Assess and identify development ideas
• Develop products, services or machines
• Improve their development processes
• Raise capital to fund development and commercialization