Caroline is an internationally experienced designer and brand identity specialist, and specialises in defining new products from the core values all the way up to the physical appearance.
Born and raised in a small town under the smoke of Amsterdam, Caroline has had the urge to explore new places for as long as she can remember. Little did she know that New Zealand would one day be the result of those adventures. After finishing her BA in Architectural design, she pursued her love affair with product design and got a Master’s Degree in Design Products at the Royal College of Art in London. Through that experience and the following years at different design studios in the UK and the Netherlands, she established herself as a designer with a special interest in Brand Identity. For Caroline, product design is the tangible expression of a brand and part of the bigger picture in which she is equally interested.
Caroline thrives in new territories and loves submerging herself in new topics and taking on new challenges. She actively seeks to work in a cross-disciplinary manner, with a particular interest in physical, hands-on product design, digital art forms, music, and moving images. She also believes it’s important to look at things through different lenses and be able to deduct effectively without losing eye for detail – as this helps capture the magic for the client. This never ending absorbing of creative input is the basis of her work, or as she likes to call it, her informed intuition.
Caroline has worked on numerous projects around the world, in all sorts of disciplines; from agriculture to aviation, medical design to fast-moving consumer goods; for clients like Drager, Samsonite, Boon Edam, Sielaff, Flamco, Priva, B/E Aerospace, and Braun. This cross-pollination of territories keeps her on her toes and is a great source of inspiration. It also means she fits in perfectly with the diverse products in development at Locus Research.
Not only does Caroline speak the language of many design disciplines, she also masters Dutch, which she’s promised herself that she will continue doing for as long as she can.
Studio Te Puna
Tauranga
For more information, contact us.
