Locus Research had provided Littl' Juey an integrated design team since 2005 when he approached the company with a request to develop the Littl' Juey cutting head for production and marketing. The generation of packaging and branding for peripherals related to the Littl' Juey cutting head was closely followed by the development and branding of the new Littl' Juey Electric line trimmer machine. Now a full product range, Locus is continuing to assist Jafsco in progressing and developing their online presence to include e-commerce and service features.

Litt'Juey provides a range of high performance and durable grass cutting products developed specifically for easy and safe use and quick reloading of tangle-free cutting line. No springs, no clips and no catches. The Litt'l Juey system generates a technical point of difference through the patented Littl' Juey Cutting Technology, the clip-on Line Reload system, and the fully adjustable Litt' Juey Electric line trimmer.

The process began with the initial idea for the new cutting head by the client. Development and testing were undertaken to qualify and validate the performance of the new concept. During this time models were made and metal

samples machined by John Braks at Gaminco for testing.

Once the design of the cutting head had been proven and the intellectual property protected, further development was undertaken to move the product from a machined metal component to an injection moulded, glass reinforced product. Tooling was commissioned and samples were produced and tested to ensure that the plastic variety performed as well as the first generation metal part.

Littl' Juey kicks grass. No more manual loading or tapping the ground every five minutes. No more down time with impractical, inefficient line trimmers. Gone is the frustration of rewinding tangled nylon line onto standard cutting spools.