Staff

Robin Lyttle's picture
Robin LyttleBrand & Marketing Manager

Robin is a detail oriented and creative graphic designer with a diverse and well rounded range of experience in graphic design, publications, and branding.

With artistic skill, a keen eye for detail and precision, and a passion for organising information, Robin was born to be a graphic designer. What began as a career in magazines has evolved to encompass numerous skills, from photography and editing to branding and web design, textile and packaging design to marketing. She is a quick learner and keen to continue expanding her skill base.

Robin’s design journey began in high school and was developed at Ohio University School of Visual Communications, where she gained a Bachelor’s Degree in Publication Design and Infographics. Completing an extended design internship at Whirl Magazine in Pittsburgh, Pennsylvania, she gained experience in studio photography and the inner workings of the elite lifestyle magazine.

Moving to New Zealand in 2007, Robin worked for well-known fashion designer Annah Stretton. Here she truly grasped every facet of the publications industry, managing the creation of women’s business magazine, Her Magazine. Responsibilities ranged from organization and design of the monthly magazine, to photographing garments and fashion spreads to proofreading and prepress operations. Working above the busy factory floor, she got a taste of the retail fashion industry, designing patterns for textiles and screen-printing, sign writing, retail signage, branding and marketing collateral.

At Locus Research, Robin finds the diversity of projects and subjects intriguing and has developed branding and marketing skills within her repertoire. She enjoys the continued learning opportunity presented by design research and product development, while maintaining a proficiency in her first love, publications.

Areas of Specialty

  • Graphic Design
  • Publication Design
  • Brand Development

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