Kat has nearly 20 years’ experience in product development, management and marketing. She has held senior roles at some of New Zealand’s most successful design and export led companies such as Formway, Triodent and Interlock Group.
Kat led the Formway design team that developed the international award winning LIFE chair, one of the world’s best-selling ergonomic chairs.
Kat’s experience is a mix of marketing and product development. This combination of experience makes her a real asset on projects ranging from pure sales and marketing based projects, to brand and strategy development, research and product design and development, through to business development and commercialisation.
Kat is an expert in ‘voice of the customer’ research, identifying unmet user needs and translating these into product requirements and compelling user experiences. She knows how to build strong international brands based on great products.
Kat is a skilled facilitator and knows how to get the best out of team. Her capabilities in this area have seen her involved in the development of a number of highly successful products for the export market. She has worked across the fields of furniture, medical, built environment, and bathrooms.
Kat holds a Masters of Technology in Product Development. She has been a member of the Export New Zealand Bay of Plenty Executive Committee helping to grow the local export sector.
Studio Te Puna
Tauranga
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