PWP were targeting the Japanese market with their high end edge glued panel and board product offer. The Japanese market has discrete considerations ranging from how to communicate during meetings, to how key customers interpret information in a business to business environment.

Clearboard™ is a finished panel and board product that is ideal for DIY applications and furniture manufacture. Defect free and available in lengths of up to 1.8 metres, making Clearboard™ the longest clear length of its kind in the market, the products are sold as ready-to-use sections for home improvement.

A unique story was tailored for PWP;  narrating the product offer, creating the story of 'Tree-Farming' and the benefits of coming from New Zealand. In addition to that the team at Locus developed a gift, crafted from the panel, which 

the Sales Manager could deliver to his customers to break the ice.

The product story was  also developed so it would be portable between the large DIY markets of the US, Australia, and Japan. The execution included product support literature, the physical design of a gift, in-market product labelling, and the extension of the PWP brand family to include the 'Clearboard' brand and story.

The gift proved a huge talking point and the trip was successful resulting in strong interest from key Japanese DIY customers for the Board and Panel products.