Ubco - The Utility Bike

We first met Anthony Clyde and Daryl Neal (e-bike industry pros), at the 2014 Fieldays Innovations. We were blown away by their lightweight electric farm bike which debuted in the Innovation Centre that year. We saw huge potential and awarded them the Locus Research Innovation Award, which we used to develop their branding and marketing. Together we created a new brand for the versatile Ubco 2x2 – The Utility Bike. The name reflects the adaptability of the bike across multiple industries, with a logo derived from the custom frame design.

The team then embarked in some serious field testing with St Johns’ Ambulance as well as on-farm tests, thrashing the prototypes within an inch of their lives. As the project grew so did the need for more expertise. Anthony and Daryl asked Locus to help them with the further development of the bike and with commercialisation. Our team worked to establish the commercial structure, create the brand and develop the communication materials surrounding it, and then worked on the frame engineering and supply chain. This has resulted in the refined bike ready for presale at the 2015 Fieldays Innovations Accelerator Area, gaining attention from national media.

We have formed a great working relationship with Daryl and Anthony, and have become an investor in the newly formed company, Ubco. “It was the groundbreaking category, a high quality design concept” Tim said. “This in conjunction with their unparalleled knowledge of the e-bike supply chain and deep partnerships with key companies in China, led us to become a part of the company.”

The 2x2 has so many applicaitons from powering and charging electronic gear on-farm, to providing supreme low speed control and all-wheel handling, the 2x2 is a real game changer for transport.