Forester Chainsaw Protection

This project set out to create a new range of advanced lightweight cut resistant fabrics and chainsaw protection that can enhance both user safety and performance that can generate significant sales within the major international forestry markets.

The project involved the development of a primary material through textile engineering and science, and the technical garment construction. A significant benchmarking exercise was completed to establish where current international products were positioned performance wise. This information was taken into the yarn and construction assessment which defined the best material composition.

Concept development and type testing of over 359 layers with 102 drop tests provided a library of alternative compositions and test results. Six layers proved optimal from the wearer's perspective and delivered the required protection. A critical insight was that the outer layer plays a crucial role in stalling the chainsaw (whereas industry knowledge suggested it did not play a role).

Locus then moved into the development of a new brand platform capable of meeting the requirements of the innovative new product that would effectively communicate the material.

The 'Forester' brand was redeveloped and complemented with additional devices used in support of the product marketing and launch. The new product entered the RD1 retail chain nationwide and has been picked up by both Husqvarna and other global brands.